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Music Therapy Comes to Times Square



Judy Simpson
AMTA Director of Government Relations
(301)589-3300, ext. 105 /


AMTA and Music Therapy Featured in Times Square on National Nonprofit Day

American Music Therapy Association’s mission of increasing music therapy awareness and access to quality music therapy services makes a splash on billboards in iconic Times Square as AMTA participates in National Nonprofit Day.

August 17, 2018—NEW YORK, NY—On August 17th, National Nonprofit Day (NND) honors all the people, organizations and volunteers who make a positive impact on communities every day. The American Music Therapy Association has partnered with numerous nonprofits to spread awareness for NND, using the most iconic and visible billboards in the world right in the heart of Times Square. Under the direction of Five Tier, a Manhattan based company tasked with managing much of the content on billboards worldwide, NND and featured nonprofits will be presented to hundreds of thousands of Times Square visitors throughout the day.

“We spend the majority of our lives helping big brands sell their wares”, says T.J. Allan of Five Tier, “our team felt it was important to begin giving back to those who work so hard to make the world a better place. Creating this program levels the playing field for organizations with limited marketing budgets to stand side by side with the bigger players of the world.”

Recognizing that nonprofits carry a deep responsibility to their primary altruistic goals, Sherita J. Herring created National Nonprofit Day to also honor the impact these organizations have around the world. For example, following the U.S. recession, in 2012 the nonprofit sector provided 5.4% of the nation’s entire GDP (gross domestic product), or $887.3 billion; employing nurses, web developers, lawyers, computer engineers and more, according to Johns Hopkins and Tactical Philanthropy Advisors reports.

Music Therapy is an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals of all ages. Music therapists are employed in many different settings including general hospitals, schools, mental health agencies, rehabilitation centers, nursing homes, forensic settings, and private practice.


  1. Become a member of AMTA!
  2. Volunteer your time for AMTA.
  3. Donate money, services, or products to AMTA.
  4. Share the message of AMTA on social media #NationalNonprofitDay #giveback
  5. Advocate for increased access to quality music therapy services in your community.



The American Music Therapy Association (AMTA) represents over 7,000 music therapists, corporate members, and related associations worldwide. AMTA’s roots date back to organizations founded in 1950 and 1971. Those two organizations merged in 1998 to ensure the progressive development of the therapeutic use of music in rehabilitation, special education, and medical and community settings. AMTA is committed to the advancement of education, training, professional standards, and research in support of the music therapy profession. The mission of the organization is to advance public knowledge of music therapy benefits and increase access to quality music therapy services. Currently, AMTA establishes criteria for the education and clinical training of music therapists. Members of AMTA adhere to a Code of Ethics and Standards of Practice in their delivery of music therapy services.


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