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Press Release - AMTA Participates in Giving Tuesday Now Event

May 4, 2020
Jennifer McAfee, Director of Communications
Angie Elkins, Director of Membership & Information Systems
American Music Therapy Association


The American Music Therapy Association Responds to Urgent COVID-19 Need with Fundraising Campaign, Joining #GivingTuesdayNow in Global Day of Giving and Unity

Music Therapy Matters

Silver Spring, MD, May 4, 2020 –  The American Music Therapy Association (AMTA) is responding to meet the needs of the music therapy community by providing resources to support therapists, faculty, and students as they continue their critical work, but we need your help.

#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020 – in addition to the regularly scheduled Dec 1, 2020 #GivingTuesday – as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

At a time when we are all experiencing the pandemic, generosity is what brings people of all races, faiths, and political views together across the globe. Generosity gives everyone power to make a positive change in the lives of others and is a fundamental value anyone can act on. It’s a day for everyone around the world to stand together and give back in all ways, no matter who or where we are.

AMTA has created a COVID-19 Task Force, hosted online presentations on models for virtual music therapy, offered free e-courses to support online education, and established a COVID-19 Resource page to provide assistance with:

  • infection prevention and control,
  • telehealth, delivery of services,
  • cybersecurity,
  • business concerns,
  • self care
  • and more resources are being added regularly. 

We recently made the decision to transition our annual face-to-face conference to a fully online event with the same high standards for promoting research, education, and networking for our members, while allowing more to participate.

Giving Tuesday Now: A Global Day of UnityPeople can show their generosity in a variety of ways during #GivingTuesdayNow, whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts. The global movement will emphasize opportunities to give back to communities and causes in safe ways that allow for social connection even while practicing physical distancing.

“As a global community, we can mourn this moment of extreme crisis while also finding the opportunity to support one another. We each have the power to make an impact with acts of generosity, no matter how small, and to ensure the sustainability of organizations and services that are crucial to the care and support of our communities,” said Asha Curran, CEO of GivingTuesday. “#GivingTuesdayNow is a chance for us to stand united and use grassroots generosity to show that we are all in this together, beginning to end. Even as many face financial uncertainty, generosity is not about size. From calling an elderly neighbor to chat to offering translation help; from showing gratitude to our healthcare workers to donating to your local food bank, every act of kindness is a beacon of hope in this crisis. We all have something to give, and every act of human consideration and kindness matters.”

Those interested in joining AMTA’s #GivingTuesdayNow efforts can visit to learn more or make a donation. We also ask your help in getting the word out by sharing on social media with the hashtags #MusicTherapyMatters and #GivingTuesdayNow.

For more details about the GivingTuesday movement, visit the GivingTuesday website (, Facebook page ( or follow @GivingTuesday and #GivingTuesdayNow on Twitter. For youth interested in joining the movement, visit for inspiration and project ideas. 


About the American Music Therapy Association

The mission of the American Music Therapy Association is to advance music therapy and to increase access to quality music therapy services in a rapidly changing world. The Association strives to improve and advance the use of music by a trained and qualified professional music therapist in clinical, educational, and community settings for the betterment of the public health and welfare. The American Music Therapy Association® is a 501(c)3 non-profit organization and accepts contributions which support its mission. Contributions are tax deductible as allowed by law.

About GivingTuesday

GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.

#GivingTuesdayNow is organized by GivingTuesday, in partnership with its global network of leaders, partners, communities and generous individuals. GivingTuesday is a nonprofit organization that is dedicated to unleashing the power of people and organizations to transform their communities and the world.